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| Advertising |
IncrediMail Ltd. has been
profitable since 2001.
It is part of IncrediMail’s marketing strategy to offer all
Internet users the basic version of IncrediMail free of charge for
an unlimited amount of time. This approach has led to a significant
viral nature and has subsequently created a user base of over 50 million
registered users worldwide within a relatively short time frame.
From the beginning, IncrediMail has pledged to respect its users’
privacy and to maintain a non-aggressive form of advertising on the
web site and in the email client and continues to do so. |
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